The Rebel is the harbinger of social change. They appreciate unconventionality and challenge the status quo. By promoting alternative lifestyles, they create cult-like followings and shake up the industry.
Disruptive, Liberator, Confrontational, Independent, Change
Your voice & vibes are candid, straight-shooting, bold, polarizing, controversial, anti-mainstream, defiant, unapologetic, dominant.
Your Personal Brand Promise:
Goals & Strategies:
The Rebel's goal is to shake things up and their strategy to achieve it is to innovate with out of the box thinking.
Rebels can be perceived as argumentative, confrontational, or overly-dramatic. This has to be played very carefully in your messaging. You need to keep your finger on the audience’s pulse at all times and be ready to tone down the rebel attitude as soon as you see a conflict with the audience.
The Rebel fears Conformity, Rules, Repetition, Rigidity, Status Quo
Do you recognise yourself in any of these?
- Tom Cruise as Maverick in Top Gun
- Russell Crowe as Robin Hood
- Antonio Banderas as Zorro
- Reece Witherspoon as Elle Woods in Legally Blonde
A different kind of Rebel, but one who goes against the norms and is true to her character.
- Merida in Disney's Brave
Fonts should be shock factor with bold and non-conventional fonts.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: