With their mastery in thinking deeply and outside the box, Magician brands promise miracles and know how to make dreams come true.
Transformational, Charisma, Imaginative, Idealistic, Insightful
Your voice & vibes are thought provoking, ethereal, charismatic, experiential, transformational, shapeshifting, inspiring, magical.
Your Personal Brand Promise:
To share uncommon knowledge
Goals & Strategies:
The Magician's goal is to make dreams come true and their strategy to achieve it is to share a compelling vision of what is possible.
Magician’s can be perceived as too off the wall or eccentric, but if the brand strategy focuses on evocative marketing infused with enigma, then this archetype can be quite effective.
The Magician fears Repetition, Boring, Stagnation, Doubt, Ignorance
Do you recognise yourself in any of these?
- Snape from Harry Potter
A literal magician, but also a protector of Harry, even while pretending to despise him.
- The Evil Queen in Sleeping Beauty
Obsessed by transforming herself, and ultimately brought down by it
- Helen Hunt as Jo in Twister
While her colleagues speak science, she speaks t the heart of the storms.
Fonts should be fun and flowing, maybe even some cursive.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: