The Hero

The Hero is the redeemer and society’s savior. Characterized by self-sacrifice, courage and triumph, Heroes bravely endeavor to help everyone achieve their goals and bring a positive change in the world. Brands falling into the “Hero” archetype shout out their accomplishments from the rooftop and persistently work to improve and prove themselves.

Brand Values

Bravery, Courage, Honor, Inspiration, Growth

Your voice & vibes are self-assured, actionable, motivational, defends the underdog, direct, confident, unshakeable.

Your Personal Brand Promise:

To go above & beyond to solve your problem

Goals & Strategies:

The Hero's goal is to provide uncommon solutions and their strategy to achieve it is to act in a bold, forward-thinking way.

Brand Weaknesses:

Heroes be prone to focusing too much on brand image and not enough on quality. The thin line between showing strength and arrogance is a huge challenge and great care must be taken in messaging.

The Hero fears Weakness, Incapability, Injustice, Cowardice, Incompetence

Hero Characters

Do you recognise yourself in any of these?

Brand Visuals




Fonts should be powerful and strong.

Examples of headline fonts:

Image Choices

Kaye Putnam has put together this Pinterest mood board as an inspiration: