The Hero is the redeemer and society’s savior. Characterized by self-sacrifice, courage and triumph, Heroes bravely endeavor to help everyone achieve their goals and bring a positive change in the world. Brands falling into the “Hero” archetype shout out their accomplishments from the rooftop and persistently work to improve and prove themselves.
Bravery, Courage, Honor, Inspiration, Growth
Your voice & vibes are self-assured, actionable, motivational, defends the underdog, direct, confident, unshakeable.
Your Personal Brand Promise:
To go above & beyond to solve your problem
Goals & Strategies:
The Hero's goal is to provide uncommon solutions and their strategy to achieve it is to act in a bold, forward-thinking way.
Heroes be prone to focusing too much on brand image and not enough on quality. The thin line between showing strength and arrogance is a huge challenge and great care must be taken in messaging.
The Hero fears Weakness, Incapability, Injustice, Cowardice, Incompetence
Do you recognise yourself in any of these?
- Simba from The Lion King
- Aragorn from Lord of the Rings
- Rocky Balboa
- King Arthur
Fonts should be powerful and strong.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: