Legal
Privacy Policy
Last updated 11 September 2026.
The short version
Taking the quiz and seeing your archetype requires no account and no personal detail at all. Your answers are scored in your own browser and held in that browser's session storage, which is cleared when you close the tab. An email address is needed only if you ask for the written report.
When your answers leave your browser
Only when you ask for the written report. At that point your 48 answers and your email address are sent to this site's server. The answers are passed to Anthropic's API to write the report; your email address is not.
What is kept
The finished report is saved so it has a permanent link you can return to and share. It is stored against a fingerprint of the answers that produced it, which also means an identical set of answers reuses the report already written rather than generating another. The saved report page contains no personal information — no name, no email address, nothing but the result.
Your email address is stored separately from the report, solely to send you the link. It is not added to a mailing list and you will not receive anything else.
Analytics
This site uses two analytics tools, and they behave differently.
Ahrefs Web Analytics counts page views. It sets no cookies, does not follow you across other websites, and does not collect personal data — it records that a page was viewed, not who viewed it.
Google Analytics also measures how the site is used, and it does set cookies (_ga and _ga_*) that stay in your browser. It collects your IP address, approximate location, device and browser, and the pages you visit, and that data is processed by Google. You can opt out for every site using Google's ownbrowser add-on, or by blocking cookies for this site in your browser settings.
Neither tool ever receives your quiz answers, your result, or your email address.
What is not collected
No account. No advertising cookies and no remarketing. No profiling, and nothing sold to anyone.
Server logs
The site is served by Cloudflare, which processes standard request information (IP address, user agent, requested URL) to deliver the site and protect it from abuse. See Cloudflare's own privacy documentation for how that data is handled.
Historical test entries
The previous version of this site collected names and email addresses alongside test results. If you submitted those and want them removed, contact us and they will be deleted.
Your rights
Under UK GDPR you can ask what is held about you, ask for it to be corrected or deleted, and complain to the Information Commissioner's Office. Given the above, in most cases the answer will be that nothing is held.