Even a serious business can have the element of fun and the Jester brand archetype understands this the best. Fun and energetic, Jester brands expose the truth with a joke.
Playful, Humorous, Positivity, Togetherness, Funny
Your voice & vibes are clever, politically incorrect, irreverent, over the top, high energy, fun loving, self-deprecating, expressive, silly.
Your Personal Brand Promise:
Goals & Strategies:
The Jester's goal is to have fun and their strategy to achieve it is to empower consumers to let go and live a little.
Jester brands can easily be typecast, and they can easily overdo the irreverence angle
The Jester fears Boredom, Negativity, Seriousness, Gloom, Misery
Do you recognise yourself in any of these?
- Jim Carrey
- Jimmy Fallon
- Robin Williams
- Johnny Depp as Captain Jack Sparrow in Pirates of the Caribbean
- Melissa McCarthy as Megan in Bridesmaids
- Matt LeBlanc as Joey in Friends
- Leslie Chow in the Hangover
Fonts should be fun, youthful, and playful.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: