The Lover

Sensuous and emotive, Lover has a passionate and intimate personality. Lover archetypes position themselves as luxurious and glamorous and are driven by an appreciation for beauty.

Brand Values

Passionate, Committed, Romantic, Affectionate, Indulgent

Your voice & vibes are intimate, spiritual, doting, collaborative, passionate, descriptive, indulgent.

Your Personal Brand Promise:

To make you feel special & connected

Goals & Strategies:

The Lover's goal is to empower intimacy and their strategy to achieve it is to become as attractive as possible.

Brand Weaknesses:

Lover’s reputation can falter if the design is subpar, and the brand can lose focus if too many products are introduced. So invest in your branding and design and simplify your product offerings.

The Lover fears Rejection, Isolation, Loneliness, Unloved, Invisible

Lover Characters

Do you recognise yourself in any of these?

Brand Visuals




Fonts should be soft, feminine, and cursive.

Examples of headline fonts:

Image Choices

Kaye Putnam has put together this Pinterest mood board as an inspiration: