Sensuous and emotive, Lover has a passionate and intimate personality. Lover archetypes position themselves as luxurious and glamorous and are driven by an appreciation for beauty.
Passionate, Committed, Romantic, Affectionate, Indulgent
Your voice & vibes are intimate, spiritual, doting, collaborative, passionate, descriptive, indulgent.
Your Personal Brand Promise:
To make you feel special & connected
Goals & Strategies:
The Lover's goal is to empower intimacy and their strategy to achieve it is to become as attractive as possible.
Lover’s reputation can falter if the design is subpar, and the brand can lose focus if too many products are introduced. So invest in your branding and design and simplify your product offerings.
The Lover fears Rejection, Isolation, Loneliness, Unloved, Invisible
Do you recognise yourself in any of these?
- Anna from Frozen
- Belle from Beauty & The Beast
- Baby from Dirty Dancing
- Jamal from Slumdog Millionaire
Fonts should be soft, feminine, and cursive.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: