The Creator

The Creator brand archetypes makes its own trends. Brimming with excitement, the Creators are passionate about self-expression and imagination.

Brand Values

Innovation, Originality, Expression, Vision, Individualism

Your voice & vibes are descriptive, insightful, inventive, unconventional, metaphoric, imaginative.

Your Personal Brand Promise:

To be original

Goals & Strategies:

The Creator's goal is to create and innovate and their strategy to achieve it is to develop and refine artistic expression.

Brand Weaknesses:

Creators can be seen as aloof, out of touch or unrefined, more interested in what they want to create than what the market needs.

The Creator fears Stagnation, Duplication, Familiarity, Disillusion, Indifference

Creator Characters

Do you recognise yourself in any of these?

Brand Visuals




Fonts should be inspiring, beautiful, and italics.

Examples of headline fonts:

Image Choices

Kaye Putnam has put together this Pinterest mood board as an inspiration: