The Ruler

Motivated by the desire for power and control, Ruler brands are naturally dominating. Ruler archetypes pride their selves on being the chief among the tribe, representing the highest of standards. A Ruler brand aspires to rule a specific niche and suggests to its rulers that they can be a ruler too.

Brand Values

Power, Status, Success, Wealth, Loyalty

Your voice & vibes are noble, sophisticated, elite, highly structured, prestigious, confident, refined, affluent.

Your Personal Brand Promise:

To bring order to chaos through power

Goals & Strategies:

The Ruler's goal is to bring order to chaos and their strategy to achieve it is to express a systematic expression of power to achieve an end goal.

Brand Weaknesses:

Rulers can be seen as stodgy, out of date or unyielding, and need to innovate occasionally with their products or methods.

The Ruler fears Losing Power, Being Undermined, Rule breakers, Rebels

Ruler Characters

Do you recognise yourself in any of these?

Brand Visuals




Fonts should be authoritative, commanding, and bold.

Examples of headline fonts:

Image Choices

Kaye Putnam has put together this Pinterest mood board as an inspiration: