Motivated by the desire for power and control, Ruler brands are naturally dominating. Ruler archetypes pride their selves on being the chief among the tribe, representing the highest of standards. A Ruler brand aspires to rule a specific niche and suggests to its rulers that they can be a ruler too.
Power, Status, Success, Wealth, Loyalty
Your voice & vibes are noble, sophisticated, elite, highly structured, prestigious, confident, refined, affluent.
Your Personal Brand Promise:
To bring order to chaos through power
Goals & Strategies:
The Ruler's goal is to bring order to chaos and their strategy to achieve it is to express a systematic expression of power to achieve an end goal.
Rulers can be seen as stodgy, out of date or unyielding, and need to innovate occasionally with their products or methods.
The Ruler fears Losing Power, Being Undermined, Rule breakers, Rebels
Do you recognise yourself in any of these?
- Tony Soprano
- Darth Vadar
- Mufasa of The Lion King
- Mary Streep as Miranda Priestly in The Devil Wear's Prada
- The Red Queen in Alice in Wonderland
Fonts should be authoritative, commanding, and bold.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: