The Caregiver brand archetypes are characterized by their selfless love and generosity. Generous and compassionate, companies falling into the category celebrate gentleness, comfort and support. They strive to meet the needs of the people and make sure everyone feels safe and appreciated.
Compassion, Caring, Reassuring, Nurturing, Warm
Your voice & vibes are thoughtful, nurturing, concerned, protective, charitable, maternal.
Your Personal Brand Promise:
Goals & Strategies:
The Caregiver's goal is to protect and their strategy to achieve it is to provide unparalleled care to those around them.
Caregiver brands can be perceived as old-fashioned, resistant to change, or overbearing. If the messaging and brand story is not told correctly, the brand will likely come across as disingenuous. So, the key to success is crafting the right brand story and messaging.
The Caregiver fears Helplessness, Selfishness, Ingratitude, Instability, Neglect
Do you recognise yourself in any of these?
- Obi Wan Kenobi in Star Wars
Obi Wan is generaous and kind, taking on the task of raising Anakin Skywalker after his master is killed.
- Mary Poppins
Mary Poppins taught us that the hardest situations can be resolved if you go about them with an open heart.
- Marlin in Finding Nemo
Marlin wants nothing more than to protect his some, but his over-parenting caused Nemo to run away in the first place.
- Liam Neeson as Oskar Schindler in Schindler's List
- Renee Zellweger as Dorothy Boyd in Jerry Maguire
Fonts should be sentimental and inviting.
Examples of headline fonts:
Kaye Putnam has put together this Pinterest mood board as an inspiration: