The Explorer

The Explorer archetype is an embodiment of innovation and ambition, always pushing boundaries to discover new frontiers. They are constantly on the lookout for self-discovery.

Brand Values

Discovery, Adventure, Independence, Exploration, Pioneering

Your voice & vibes are curious, enthusiastic, daring, resourceful, adventurous, inquisitive.

Your Personal Brand Promise:

To grant you freedom

Goals & Strategies:

The Explorer's goal is to find fulfillment and their strategy to achieve it is to experience all there is to experience in life.

Brand Weaknesses:

Explorer brands can be perceived as reckless or as encouraging dangerous activities, and they may be perceived as flaky.

The Explorer fears Aimlessness, Conformity, Safety, Confinement, Short Sightedness

Explorer Characters

Do you recognise yourself in any of these?

Brand Visuals




Fonts should be structured, and youthful.

Examples of headline fonts:

Image Choices

Kaye Putnam has put together this Pinterest mood board as an inspiration: