Your result
You are the Hero
The Hero is the redeemer and society’s savior. Characterized by self-sacrifice, courage and triumph, Heroes bravely endeavor to help everyone achieve their goals and bring a positive change in the world. Brands falling into the “Hero” archetype shout out their accomplishments from the rooftop and persistently work to improve and prove themselves.
- self-assured
- actionable
- motivational
- defends the underdog
- direct
- confident
- unshakeable
Your full spread
Each bar is your average answer on that archetype's questions, rescaled to 0–100. Your second-highest matters nearly as much as your first — it is where your voice bends.
This is a shared result page. It shows what theHero archetype is, but not anyone's scores.Take the test yourself to see your own spread across all twelve.
Your personalised report
Written from your own score vector and the Hero profile — voice, traits, palette and all. It runs to about 1,500 words and takes up to a minute, so give it a moment.
Read the full Hero profile
Colour palette, type pairings, the blind spot, and the characters that show the pattern.
Open the Hero profile