Your result
You are the Innocent
Brands with an ‘Innocent’ archetype are honest, optimistic and pure, driven by the quest for happiness. They love simplicity, are not interested in publicity stunts and believe in letting customers explore their business for themselves. Companies with this archetype are likely to reject guilt-inducing advertising.
- simple
- upbeat
- lighthearted
- optimistic
- cheerful
- humble
- pure
Your full spread
Each bar is your average answer on that archetype's questions, rescaled to 0–100. Your second-highest matters nearly as much as your first — it is where your voice bends.
This is a shared result page. It shows what theInnocent archetype is, but not anyone's scores.Take the test yourself to see your own spread across all twelve.
Your personalised report
Written from your own score vector and the Innocent profile — voice, traits, palette and all. It runs to about 1,500 words and takes up to a minute, so give it a moment.
Read the full Innocent profile
Colour palette, type pairings, the blind spot, and the characters that show the pattern.
Open the Innocent profile